‘Ice Cold’ Campaign
We developed this campaign along with Hopkins Communications and Facebook’s ‘Creative Shop’. The goal was to create a series of spots that drive home the message of serving Jägermeister Ice Cold.
We focused on the concept for this main dolly shot and then within the set, we created a series of varying spots. These were used across online channels. Other spots included ‘interactive’ instagram stories where a user taps to break ice and pour a drink
Dog Day Media Production Team
Director: Billy Cummings
Editor: Billy Cummings
Camera Operator: Chris Buckley
1st AC: Chris Buckley
2nd AC: William Bean
Equipment
Sony FS7
Sony CineAlta T2
Date
December, 2019
Jägermeister ‘Be The Meister’ Series
This film campaign is built around the slogan ‘Be the Meister’. The series features people at the top of their game, showing off their artform. The 2 episodes had a total 564,000 views across Facebook & Instagram.
DJ Flip
This episode features DJ Flip, a World Scratching Champion, as he tears up the decks in front of an impressive hand built Jamaican style soundsystem. We wanted to have a gritty rave setting to accompany the chosen music.
Director: Billy Cummings
Peter Martin
From his small workshop in Cork city, Peter Martin has mastered the artform of stain glass. Creating a one off piece for Jägermeister, he shows off his incredible talent and confirms that the old artform of stain glass is still as impactful as ever.
Director : Chris Buckley
